brief: Red Earth are a company dedicated to producing work accessible to deaf and hard of hearing audiences.
Services offered included; Writing a national press release for the tour, focusing on disability and Deaf press and young peoples theatre publications. This was followed through with a regional / local media release aimed at generating press and publicity for local audiences, along with preview and review pieces to support the tour. The National PR generated for The Crane was primarily to raise the profile of the organisation as well as generating preview/feature and reviews for The Crane. Deaf organisations like Shape Arts featured it in their E-newsletter which was mailed to over 5000 Deaf artists, organisations and arts companies.
the PR generated will help raise Red Earth's profile for future projects.
Photography credit: Robert Day